Sachajuan is all about simplicity. The Swedish brand prides itself on its modern, clean approach to creating products—from the straightforward ingredients that deliver on their claims to the no-frills, functional packaging.


Sacha Mitic and Juan Rosenlind—two long-lauded hairdressers in the fashion industry—opened their first salon in Stockholm in 1997. After the Sachajuan salon became one of Sweden’s hottest spots, they introduced their own, exclusive brand of hair care products in 2003.


The line’s foundation lies in high quality, innovative ingredients, which are based on Ocean Silk Technology (OST). This technology extracts valuable proteins and minerals from nutrient-rich coldwater sea algae and blends them with other custom-made active ingredients. These nourishing formulas deliver maximum shine, volume, stability and care to the hair, without weighing it down.


The result is a product that does exactly what it says it will. It’s as simple as that.