About Us

BeautySage is an online store by YouBeauty.com. We sell only beauty and wellness products that are proven to work. If an ingredient claims to smooth wrinkles, it does. If it says it’s organic, it is. Really.


At YouBeauty, we explore the science behind beauty and share those insights with you. It’s designed to be a trusted source, to help you lead your healthiest, most fulfilled life. As such, our readers repeatedly ask us where to buy the best beauty products. So we designed BeautySage and its unique curation process to be consistent with YouBeauty's focus on science—a beauty safety net that lets only the very best, high performing, promise-delivering products through. Here’s how:


1. Editors choose the best brands
At YouBeauty, we write about beauty every day, and review hundreds of products per month. Our seasoned beauty editors hand-pick the cream of the crop to be sold at BeautySage—the products that impress us, and have worked for us. The next big things in beauty.


2. Chemists test all claims
Beauty products claim to move mountains, but can they? That’s where our chemists come in. Led by industry expert Ni’Kita Wilson, our chemistry whizzes analyze label claims and the ingredients behind them, confirming in the scientific literature that these ingredients really deliver. They also analyze claims like organic, natural, vegan and paraben-free, making sure you get what you pay for. Our claims analysis is an ongoing process, and any product that's passed has a claims tab on its product page. If a product fails, it's removed from our offerings. 


3. Real women submit honest, relevant reviews
We’ve sent a select group of YouBeauty quiz takers product samples to try and review based on their quiz results—their skin type, hair texture, stress levels, sleeping patterns, etc. They’ll tell us if a product works for them. Reading the opinions of those with similar science will help you decide if it’s right for you. Read More


What makes the cut at BeautySage? Beauty and wellness products proven to work. Finds that’ll change your skin, or your hair, or your health, or your life. Products you’ll be proud to recommend to friends. Simple, yet pretty profound, right?